To provide the populations of the Greater Sahel region with reliable, accessible and attractive news, to help them understand sustainable development and become involved in its implementation.
CFI’s objective is to entrench local skills in the production and dissemination of attractive content and to support specialisation in sustainable development issues.
3,5 M
48Participating organizations

A project

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In the Greater Sahel region, few local media outlets produce news that is able to raise awareness of sustainable development issues and solutions among their audiences. However, they play a crucial role when it comes to informing the population and, thereby, contributing to changes in behaviour.

In partnership with France Médias Monde, CFI is implementing the Afri’Kibaaru* project to support the production and dissemination of news related to sustainable development in Africa, in several local languages, and the training of journalists in covering these issues.

Over a period of 42 months, Afri’Kibaaru will, through the media, raise awareness among the populations of six countries of the Greater Sahel region on issues related to the climate, gender, health and education. This will contribute to increasing their participation in public debate.

*“Kibaaru” means “news” in several African languages involved in the project

After the training I started going into the field and doing my own journalistic papers, choosing my angles, things I didn't do before.
Adam Diarra, journalist from Jamana Radio in Mopti (Mali)

Project beneficiaries

  • Journalists from 48 media outlets, particularly from public and private radio stations in Burkina Faso, Chad, Mali, Mauritania, Niger and Senegal.
  • Journalists from RFI’s local partner media outlets in this region.
  • Influencers, bloggers and members of civil society organisations.
Project manager

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The production of content in local languages by and for the people of the Greater Sahel region

This part of the project is being implemented by RFI, with a budget of €11.5 million.

  • The broadcasting, by RFI, of reliable and verified news in Fula and Mandinka.
  • The broadcasting, by RFI, of diversified content for the promotion of sustainable development goals (SDGs) in Fula, Mandinka and Hausa.
  • Interventions by experts speaking in local languages and the organisation of balanced debates.
  • On-air promotion of local sustainable development initiatives.
  • The establishment and training of a network of community radio journalists who will, simultaneously, act as local correspondents for larger media outlets in the project target area.
  • Making the magazine programmes produced available to community radio stations.
  • The creation of channels for the dissemination of news and for interaction via social media in the three languages. 
Related news

Afri’Kibaaru: 3 questions for Thierry Vallat, Chairman and Managing Director of CFI

January 18, 2021
CFI is providing a key component of the Afri’Kibaaru project, dedicated to training, with a view to boosting the skills of the local media in...

Interactivity and attractiveness: three questions for Nigerien journalist Ali Oumarou

July 8, 2022
Since April, the 46 media outlets that are project partners have received one week of on-site support to improve the quality of their interactive...

"If you want to reach the public, call on women!" Three questions for Mame Aminata Ndir and Adja Aissatou Diallo

September 26, 2022
In July 2022, ten women who are experts in the SDGs* underwent the first Afri’kibaaru media training session in Saly, Senegal. Doctor Mame...

Training and enhancing the skills of local journalists and media outlets

This part of the project is being implemented by CFI, with a budget of €3.5 million.

  • Training for trainers.
  • Training in media outlet management, the basics of journalism and fact-checking.
  • On-site coaching (adapted to the specific needs of each media outlet).
  • Training in the development of an editorial strategy and on the interactivity and attractiveness of content produced for radio and the internet.
  • Support, design and production of content specialising in issues and formats adapted to the SDGs.
Related news

Afri’Kibaaru call for applications

December 18, 2020
CFI is looking for 48 media outlets to improve the information available on sustainable development in the Sahel region.

Media and SDGs: should the media promote journalism that speaks out?

August 13, 2021
In April and May 2021, the Afri’Kibaaru project was officially launched with six seminars, one in each of the host countries. These seminars were...

On the agenda for the return of Afri’Kibaaru, six journalist training sessions in the Greater Sahel region

October 8, 2021
In September, 92 journalists working for media outlets in six project partner countries attended sessions to review the basics and fundamentals...

Starting the year with training sessions for Afri’Kibaaru coaches on the interactivity and attractiveness of content

March 8, 2022
Two training sessions organised in Nouakchott and Niamey helped to boost the skills of the 19 coaches tasked with supporting the beneficiaries of...

Interactivity and attractiveness of content on the agenda at Afri’Kibaaru training sessions

March 30, 2022
Five workshops, held simultaneously in March 2022 in Ouagadougou (Burkina Faso), Nouakchott (Mauritania), Dakar (Senegal), Niamey (Niger) and N...

“Journalism can help push the boundaries for girls”

June 1, 2022
At the end of last year, the first competition focusing on gender equality, organised simultaneously in the six countries involved in the Afri...

The SDGs at the heart of media support: three questions for Chadian journalist Ousmane Diarra

August 29, 2022
Since April, the 46 media outlets that are Afri’Kibaaru project partners have received one week of on-site support to improve the quality of...