Media & enterprise

The 'media and enterprise' programme focuses on the economic issues that have an impact on the activities of all companies, including those in the media industry. By overcoming the constraints of competition, optimising programme schedules and guaranteeing a long-term revenue stream, broadcasters are able to consolidate their business models and ensure financial independence, and thus editorial independence. This programme is also helping to enhance business relations, with broadcasters from the developing world being encouraged to forge partnerships with French companies.