Giving vulnerable communities the right information at the right time is a form of empowerment. It enables people to make the decisions most appropriate for themselves and their families and can mean the difference between being a victim or a survivor. The current situation in the Syria neighbouring countries is a fertile soil for rumours, misunderstandings and frustrations that foster social tensions between host communities and refugees.
In frame of the Qudra2 Programme* seeking to strengthen the resilience of Syrian refugees, IDPs and host communities in response to the Syrian and Iraqi crises*, CFI has been commissioned by the French public agency Expertise France (EF) to produce and disseminate accurate, reliable, neutral, awareness-raising, useful information in Jordan and Lebanon.
Qudra 2 gives special attention throughout the program to the following target groups: Children, youth, women and other highly vulnerable population groups, such as the elderly and the disabled. To address this challenge, CFI has developed a communication strategy, based on producing videos, partnering with local media platforms and commissioning journalists. The information produced will aim to strengthen social stability/cohesion between Syrian refugees and the host communities in Lebanon and Jordan. The implementation of the project relies on local teams based in the two countries of CFI's intervention.
*Qudra 2 is a regional action co-financed by the European Union, through the EU Regional Trust Fund in Response to the Syrian Crisis (EUTF Syria), the German Federal Ministry for Economic Cooperation and Development (BMZ) and Spanish Agency for International Development Cooperation (AECID) seeking to strengthen resilience for Syrian refugees, IDPs, returnees and host communities in response to the protracted Syrian and Iraqi crises. The programme is jointly implemented by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH, Expertise France (EF), Spanish Agency for International Development (AECID), Hungarian Interchurch Aid (Ökumenikus Segélyszervezet, HIA) and Belgium Development Agency (Enabel) in programme partner countries of Iraq, Jordan and Lebanon.
Syrian refugees and host communities in Jordan and Lebanon.
Dissemination on TV
Broadcast on national and international TV channels to reach out to million of viewers.
"Ambassadors of the Future" starts broadcaston official Jordanian televisionAugust 10, 2020
Production of ready-to-use information
Production of ready-to-use information on a wide array of topics, ranging from employment, to education and waste management, mostly through video clips.
‘Child Protection Media Coverage Ethics’ WorkshopDecember 21, 2020
‘‘Unbiased and Fair Reporting on Refugee Issues’’ workshopMarch 9, 2021
Dissemination on social media
Dissemination on social media through a cross-pollination strategy with a set of partners, getting millions of views for our video clips.