Qudra

Giving vulnerable communities the right information at the right time is a form of empowerment. It enables people to make the decisions most appropriate for themselves and their families and can mean the difference between being a victim or a survivor. The current situation in the Syria neighbouring countries is a fertile soil for rumours, misunderstandings and frustrations that foster social tensions between host communities and refugees.

In the frame of the Qudra Programme* seeking to strengthen the resilience of Syrian refugees, IDPs and host communities in response to the Syrian and Iraqi crises*, CFI has been commissioned by the French public agency Expertise France (EF) to produce and disseminate a flow of useful and accurate information on topics of concern in their daily lives in Jordan, Lebanon and Turkey. To address this challenge, CFI has developed a unique Communication for Development strategy, based on a bottom-up approach seeking grassroots credibility and legitimacy by involving the final recipients in every step of the production, and using social media as the main dissemination channel. The process creates a dialogue between communities and various stakeholders working with the EU, i.e. the authorities, UN agencies and NGOs. The implementation of the project relies on local teams based in the three countries of CFI's intervention.

* The Qudra Programme is a regional action financed by the EU Regional Trust Fund in Response to the Syrian Crisis, the 'Madad' Fund and the German Federal Ministry for Economic Cooperation and Development (BMZ) seeking to strengthen resilience for Syrian refugees, IDPs and host communities in response to the Syrian and Iraqi crises. The programme is jointly implemented by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH, Expertise France (EF), Spanish Agency for International Development (AECID) and Hungarian Interchurch Aid (Ökumenikus Segélyszervezet, HIA) in programme partner countries of Jordan, Lebanon, Turkey and Kurdistan Region of Iraq/KRI.