Naila
Goals
Presentation
The digital revolution, by shaking up the ways in which information is processed, has profoundly changed how people regard that information today, with more and more news programmes being broadcast, people having easier and personalised access to content, the public playing a larger role, and so on.
Faced with this challenge, the traditional media have had to adapt and diversify the ways in which they make, produce and broadcast news, and at the same time rethink their business model and the organisation of their editorial departments. Nowadays, there are very few media outlets that have not developed websites and apps that can be accessed from mobile phones and tablets.
In the meantime, independent online news websites that are not affiliated to traditional press groups or media outlets have also emerged on the scene: these websites are known as 'pure players'. Africa has not escaped this trend – in the past few years, the number of pure players on the continent has exploded.
This project aims to help these new players on the news scene in French-speaking Africa to become more professional, by assisting them in structuring their business and editorial models. It also aims to promote the development of innovative projects within the editorial departments.
Project beneficiaries
Professionals from 10 online news websites (pure players) selected following a call for applications (managers, chief editors, journalists, technicians).
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Training in online writing and surveying techniques
Following a call for applications from which the 10 beneficiary media outlets will be selected, and then a seminar for launching the project, two workshops will be held for enhancing the online writing and surveying techniques of the selected participants.
Call for applications - Pure players in French-speaking Africa
Naila (New players in African online news): projects selected
Pure players hone their online writing skills in Dakar
Towards new ways of digital storytelling
Guinée Décalée: providing news through satire
Training in online media management
Workshops will be held on business models and the diversification of income, editorial, marketing and communication positioning, and human resources management.
African pure players receive training in financial strategy
Aché Adoum Attimer, a well-respected chief
Training in the production of innovative content
Workshops will be held on data journalism and displaying information, shooting and editing innovative videos, and setting up a web radio station and other innovative features on social network sites.
Remote mentoring and competition
The media outlets will be regularly monitored for 18 months as regards their strategy, management and development of new projects, and then a competition will be held for awarding the best innovative editorial project and the best survey published.