MediaFit
Goals
A project
Supported by
In partnership with
Presentation
The Media Fit project was created in response to the conflict in eastern Ukraine and the COVID-19 pandemic. It focuses on the southern and eastern regions of Ukraine, where misinformation is a major problem and strengthening independent media is crucial.
Following Russia's invasion of Ukraine in 2022, the project shifted its focus to help restore the news integrity and resilience of Ukrainian media, including UA:PBC, the public broadcaster. Supported by the European Union and implemented by Deutsche Welle Akademie (DWA), in partnership with CFI and Lithuanian Radio and Television (LRT), MediaFit aims to improve access to reliable information and restore trust in the media.
Within the framework of this project, CFI supports the production of independent documentaries and notably accompanies UA:PBC in the development of its documentary production pole, strengthening its links with independent filmmakers and integrating itself into a vast network of European partners.
Project beneficiaries
- 25 independent media outlets,
- 250 journalists (citizen journalists, civil society stakeholders) working to verify facts and counter disinformation, on issues associated with the media in the target regions,
- 20 directors from 10 regional stations and the head office of Ukrainian public television UA:PBC,
- 20 independent producers working in the target regions.
Files to download
Actions
Support for local media
- Financial support for independent local media outlets;
- Training programme to ensure their economic and financial viability;
- Organisation of a conference bringing together around 100 regional media outlets to discuss the viability of the media and facilitate the creation of a network.
TV documentaries: UA:PBC adopts European model
Support for quality content production and digitalisation
- Implementation of an independent journalism support fund;
- Skill-building programme for journalists and media outlets in content creation and media outlet management;
- Awarding of a MediaFit prize for the best productions developed over the course of the project.
Ukraine: four winners announced following calls for documentary projects
Support for UA:PBC and independent producers of Ukraine
- Mapping of independent producers and production companies in the target regions;
- Training and best practice-sharing programme for co-productions;
- Implementation of a regional production support fund in cooperation with UA:PBC.
The implementation of this component has been entrusted to CFI.
Supporting UA:PBC, the national public broadcaster of Ukraine, so that it can continue producing high-quality programmes
Documentary producers undergo Eurodoc training in Warsaw
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