PAMT2

Ce volet poursuit les efforts engagés depuis le MEDIA UP 1 pour développer le cadre législatif pour les This component continues with the efforts undertaken since MEDIA UP 1 to develop the legislative framework for the media in Tunisia.
The objective is to contribute to the legal reforms that have not yet been completed, which will guarantee the trust of the Tunisian public and sufficient independence for the media.

This is a question of strengthening the legal framework and the governance and management conditions, and of ensuring the development of public service media, so as to create synergies and bring about an improvement in the quality of the media content distributed.

In collaboration with the public media partners, this requires us to assess the management and governance systems, suggest recommendations for modifications that would promote change, and finally, help to simplify hierarchies, clarify roles and responsibilities and improve communication channels.

This component seeks to strengthen the skills and the management and coordination framework of private and associative media, so that those media outlets can operate as viable, sustainable and efficient businesses.

It is primarily a question of better planning the editorial production flows so as to reduce operating costs and of diversifying sources of income in order to increase available resources.

Public and private media will be supported in developing new formats that reflect the needs and interests of the local people, with a particular focus on coverage of economic and social issues, as well as information verification and journalistic investigation.

The project will work, primarily via the IdeaLabs, to ensure that the media outlets address their audiences with suitable, reliable content that stimulates citizen debate by developing innovative formats, specific content and investigations and strengthening fact-checking.

The crisis linked to the COVID-19 pandemic has created a feeling of urgency among the stakeholders of public communication, and this short-term opportunity will be exploited to develop, as part of a general strategic approach, communication at times of crisis and efforts to combat misleading stories and disinformation.

This component also works to facilitate access for journalists to public information by establishing gateways between the media and government communication platforms.

Here, our aim is to help instil confidence in Tunisia’s citizens in the media and to improve public understanding of the factors that can influence editorial policy.
Therefore, in addition to access to quality journalistic content, the public should also be able to access information about the role, functioning and impact of the media, including online via social networks.