Media 360°
Media 360°

Goals

To contribute to consolidating the presence of traditional media outlets on the internet and social networks with a view to reaching more young members of the public with suitable content.
600 K
14months
15Supported Projects

A project

Supported by

In partnership with

Presentation

Given the rapid increase in the number of Africans who are connected to the internet and social networks, few traditional media outlets, whether from the written press, radio or television, have chosen to follow their public, particularly the younger members, onto social networks.

It is vital that these media outlets consolidate their presence on the internet and social networks by developing content that is suitable for such platforms and by focussing on interactivity to enrich their content.

The Media 360° project aims to help 15 of these media outlets, which have been selected after a call for applications, to familiarise themselves with social networks so that they can broadcast various forms of content in suitable formats on them in response to the new forms of media consumption.

Media 360° is following in the footsteps of projects already launched by CFI in Africa in the field of new media and innovation (Innovate Africa, Open Data Media, NAILA Media, among others).

Files to download

Media 360°
Verbatim
This training provided me with new knowledge and new practices. I’ve learned how to manage an editorial schedule and create visuals for social networks more easily.
Nazaire Kiouari, journalist, Radio Mucodec

Project beneficiaries

Managers and journalists responsible for the social networks of 15 traditional African media outlets (radio, TV or written press).

Actions

Raising the awareness of the managers on matters relating to social networks

After a call for applications, selecting 30 media outlets for an awareness‑raising session for their managers on the use of social networks, leading to the creation of a development plan.

Media 360°: the 26 media undertakings selected

September 20, 2017

Training journalists in producing and moderating on social networks

Introducing journalists from 15 media outlets, selected after a meeting with the managers, to producing content (use of Facebook, Twitter, Instagram etc., creation of visuals and videos etc.) and verifying and publishing information on social networks.

Supervision and support

Implementation of lively and collaborative online platforms to maintain a link between the participants and to encourage the sharing of good practices, and coaching tailored through the passage of an expert-trainer in their writing.

Radio Mampita, a media organisation for farming communities in Madagascar

April 5, 2018

Essentielle: a touch of femininity in the Madagascan media landscape

July 23, 2018

Carole Ambassa: in support of health and nature

February 22, 2021

Solange Shagayo Kagombe, the radio star at Radio Star

February 22, 2021

Closing Seminar

Closing seminar bringing together managers and journalists in an African capital.

Media 360° project evaluation

May 16, 2019

Social wall

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Oke Djahou Sabin

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Ganse Emmanuel??

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Oke Djahou Sabin

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Oke Djahou Sabin

RT @MagazineGuardia: Le projet #medias360 de @CFImedias la @MagazineGuardia y a participé. Un projet qui nous a permit de comprendre le nu…
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Godlive Nyemba

RT @CFImedias: [?Rating #Medias360 ] #Medias360 reinforced traditional #media on the web and social networks, in eight francophone countrie…
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Anto Mulanga

[?Rating #Medias360 ] #Medias360 reinforced traditional #media on the web and social networks, in eight francophone… https://t.co/hNAwIzvzQ4
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CFImedias

[ ?Évaluation #Medias360 ] Un projet inédit tant dans son origine que dans son ampleur. Médias 360 a participé au r… https://t.co/a36uJqInZ0
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CFImedias

#Médias360. Découvrez une interview de @GodliveNyemba accordée à @CFImedias#RDChttps://t.co/Lf9yoTQ4Mo
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La Guardia Magazine

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Blogueurs du Bénin

RT @Sabin_oke: Nous voilà à la fin du salon. #Wikimedia2030#Citoyen229#medias360@CFImedias@wasexo@DonatienKangah https://t.co/EwZgc4j…
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Donatien Kangah

Le projet #medias360 de @CFImedias la @MagazineGuardia y a participé. Un projet qui nous a permit de comprendre le… https://t.co/yqVO0ngLhM
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La Guardia Magazine

RT @CFImedias: [?Rating #Medias360 ] #Medias360 reinforced traditional #media on the web and social networks, in eight francophone countrie…
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Pierre jalladeau

[?Rating #Medias360 ] #Medias360 reinforced traditional #media on the web and social networks, in eight francophone… https://t.co/hNAwIzvzQ4
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CFImedias

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Anto Mulanga

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Joël Arsène Noumonvi

RT @maimounalo2: Le mojo une réalité dans les madias africains #Medias360#team222#TVMhttps://t.co/yEYy22G4vr
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Nazaire KIOUARI

Salon stratégique #Wikimedia2030 Avec les grandes dames avant l'intrusion. ? @AwanabiI92#Citoyen229#medias360https://t.co/hnxWTTHVaI
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Oke Djahou Sabin

RT @CFImedias: [?Rating #Medias360 ] #Medias360 reinforced traditional #media on the web and social networks, in eight francophone countrie…
Twitter profile

Anto Mulanga

RT @CFImedias: [?Rating #Medias360 ] #Medias360 reinforced traditional #media on the web and social networks, in eight francophone countrie…
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Pierre jalladeau

RT @CFImedias: [ ?Évaluation #Medias360 ] Un projet inédit tant dans son origine que dans son ampleur. Médias 360 a participé au renforceme…
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Pierre jalladeau

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Godlive Nyemba

RT @Sabin_oke: Quand la citoyenneté est au cœur de nos actions. #médias360#MonElu229#Citoyen229@wasexo@RadioAheme@YaliTeam229 @romaric…
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Conaïde Akouedenoudje