Best practices for digital communication - social media management tools
Today, there is a multitude of social media management tools, available free of charge or on a freemium basis, which allow you to manage your social networks centrally, thereby saving you a considerable amount of time and providing key information on the development of your online strategy.
Social media management platforms can therefore help you to manage multiple social media profiles from just one interface, allowing you to schedule messages in advance, organise competitions or access reporting tools to analyse all your platforms.
These tools are truly game changing for your social media strategy! If you want your social media campaigns to grow, you simply cannot do this without significant marketing tools in your arsenal.
Read on to discover the management tools that we recommend using.
Buffer is one of the world’s most popular social media marketing tools. It enables users to manage multiple social media profiles with ease and to schedule any type of message on any platform.
You can also view the buffer memory to monitor your messages by measuring those that are most effective and why.
Buffer also includes numerous other functions such as a Chrome extension, which gives you the option of planning your content with ease while navigating the Internet and also suggests the “ideal” time to post based on the activity of your target audience.
Buffer: free version or freemium ?
Although there is a variety of options for large organisations and agencies, the free version may be enough for your social media management needs. The Buffer free version allows you to:
1- Manage three social media profiles,
2- Schedule up to 10 messages,
3- Use their browser extensions and mobile apps (iOS and Android),
4- Create and schedule content using the image and GIF creator/video uploader.
Hootsuite is a simple but powerful tool for social media marketing specialists. With a free version and relatively inexpensive paid options, you can use Hootsuite to schedule messages in advance on a certain number of different social networks and measure the analyses to understand how your content works.
So, what does the Hootsuite free version include?
- It allows you to manage three social media profiles in one place,
- To plan 30 posts in advance,
- To generate leads through social competitions.
Socialbakers is the global leader in social media analysis. As an all-in-one social media performance and analysis solution, Socialbakers helps marketing professionals to influence their communities and showcase their company. It allows you to structure social media reports, precisely assess the statistics of the various social networks (Facebook, Twitter, YouTube, etc.) and compare yourself to your competitors, all from a single platform.
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