Ki Derti Liha videos already viewed over 8 million times!
On 19 February 2020, the team of the Moroccan educational platform 9rayti.com welcomed more than fifty guests at the Technopark in Casablanca to celebrate the success of its weekly video programme Ki Derti Liha.
On that day, 9rayti presented the results of the Ki Derti Liha project to young people working for media outlets and in the Tech industry, as well as representatives from CFI, FMAS and the European Union. The aim of the project is to create storytelling video capsules to help increase employability among young Moroccan men and women.
The programme, which has been broadcasting for over a year on the educational platform 9rayti as well as on Facebook and Youtube, uses testimonials to provide young people with advice from their elders, so that they can enter the jobs market and develop successful careers. These inclusive capsules, which are presented in the form of feedback about experiences and are intended for students, give priority to responses from women, who account for more than 50% of the general public.
Ki Derti Liha has received more than 8 million hits since it was launched – proof of the immense success of this initiative, which leaves no part of Morocco's youth out in the cold.
Well done to everyone on the 9rayti.com team!
9rayti is one of the 18 selected projects receiving support from D-Jil since 2018. What these ambitious and innovative projects have in common is a desire to do things differently and to open up new perspectives for young people in the Arab world through topics that affect and concern them.
Co-financed by the European Union and supported by CFI, in partnership with the Fondation Samir Kassir, FMAS, IREX Europe and Leaders of Tomorrow, D-JIL fosters active citizenship and autonomy in young people in nine Arab world countries, using online media as a vehicle.