Just like their counterparts elsewhere in the world, the Arab press has had to deal with the technological revolution and new trends in news consumption. Free, instant, interactive... new criteria are emerging in an industry in the throes of profound change, forcing traditional media to go online in a highly competitive market.
Not only must media master new technological tools, they need to redefine their entire business model. Going online does not mean simply presenting newspaper content on a new medium. It requires the convergence of print and web newsrooms, knowledge of the possibilities offered by digital technology and a good understanding of the new consumer trends to redesign the media offering. The reader becomes the client and is at the heart of the media strategy, heralding a new approach for Arabic newspapers.
Faced with this major challenge, one on which their survival depends, the media are often hampered by the scale of investment needed to develop an online presence. This project is thus supporting five Arabic newspapers in their efforts to make the successful transition from print to digital.
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Determining a digital strategy for each beneficiary
An audit is conducted to understand the digital offering of each beneficiary and determine the needs and areas of intervention on which to focus.
As part of this study, an action plan is prepared for each newspaper, tailored to each one's digital strategy. A partnership agreement is then signed to determine the schedule of actions and the financial input of the beneficiaries of the project.
Bilateral assistance with production methods suited to online practices
For each newspaper, action is taken within the newsroom itself, with the participation of all those involved in creating the online offering. These actions focus on the themes identified by the audits.
This helps strengthen the digital skills of the media and facilitates the convergence of the print and web newsrooms.
El Khabar, the Algerian daily newspaper from the very beginningApril 10, 2018
Bilateral assistance with internal reorganisation
Again on the basis of the audits performed, this action involves the various managerial departments of the newspaper, who come together to discuss their organisation and how they function.
Marketing and social media managers also participate in the search for new business models and diversification.
5 Arabic-language newspapers discuss their business models in MoroccoJune 8, 2015
El Khabar, one of Algeria’s very first daily papersNovember 16, 2021
Organisation of workshops for the sharing of practices and experiences
Three workshops attended by all five beneficiaries of this project are held to promote the exchange of experiences, strategies and best practices related to the digital transition.
The objective of this action is to help develop professional networks and foster collaboration.